Google is the king of search. Repetition makes it more likely that a particular brand will come to mind. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

Large businesses with established, old websites will have thousands, if not hundreds of thousands, of incoming links already. The vast number of advertising and promotional outlets combined with a multitude of companies bombarding potential customers with messages makes the task challenging. There are hundreds of factors that are involved when …

Do I need to remove self-serving reviews from LocalBusiness or Organization? Keeping your site secure won't give you much of an extra ranking boost, but it will be valuable to your users. If you don't put in enough time, money, and effort, you aren't going to get impressive results. My …

Video transcriptions improve indexing and usability, and add supplementary content. For years, many SEOs effectively manipulated their rankings using the methods described above, along with others. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. For …

Position may be based on product class. This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. The more links you post on a given source, the less authority you'll get from each …

However, understanding the principles is important. Capitalizing on the same high-authority, industry-relevant sources, you can post occasional brand mentions to boost your domain authority, and you can also use nofollow links to attract referral traffic to your brand without upsetting any search bots. Today, keyword density has less of an …

For instance, most searchers don't just simply search once, click on some websites, and be done with it. Now, in modern SEO, we have to do really really good content to earn those quality links. Powerful brands result from careful planning. Visually, I prefer handcrafted FH Ayres rocking horses . If …

This is because Google is interested in improving the online experience for users. Unlike search engine optimization, Pay-Per-Click provides fast results. Yes, it can work, but it?s not something you have control over. Have you seen this wonderful rocking horse restoration ? We all shop at different places. I prefer …

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in order to fix this …

Web spiders have evolved to such an extent that they can index many different document types. Local advertising and marketing agencies continue to play important roles in representing small businesses. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which …

Adding the robots tag and uploading a sitemap to Google webmaster tools is the best way I know to help Google find all of the content on your website. Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at …

Explain the risks involved and what to expect The newest result isn't always best - for less newsworthy topics, an in-depth and authoritative result that's been around longer may outrank newer, thinner content. For some businesses a point in the right direction is all that is needed, for others that have …

And, then, a little bit of on-page optimization. SEO has the potential to promote companies, without them having to pay anything extra for advertising. The stronger the backlink profile of a site, the more PageRank their links will pass. Visually, I prefer handcrafted rocking horses . For example, where would one …

Your content won't have a chance to rank if your code is telling Google to ignore it, so make sure you check your site for these tags and remove them if you want Google to crawl and index it. We can all relate to times we really want to find …

A canonical URL, sometimes referred to as a canonical tag, is an HTML attribute that tells search engines where to assign the search value, or link juice, for pages with duplicate or very similar content. In the earlier days of SEO, the organic search engine optimization discipline was more of …

The functionality of your site should not surprise site visitors or interfere with a user's ability to navigate. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by …

Google, and other search engines, continue to update their services for their userrs functionality. Without these amenities, for instance, roads, it would be impossible for new people and businesses to get to the city's center or suburb for work, rest, entertainment, education, and all the other wonderful things you can …

Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your …

Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. Under the Digital Millennium Copyright Act (DMCA …

Advertisers have achieved success with a testimonial type of execution for many years, especially in the business-to-business and service sectors. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income …

Most agencies have one or the other; find one with both and the proverbial Holy Grail happens. As you're developing high-quality content, you'll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine …

As the world continues to shrink through advances in telecommunications, consumers are becoming increasingly similar, displaying comparable consumer characteristics and purchase behaviors. Changing logos has risks. There's never any reason to buy or pay for reviews. My grandson would love a well made G&J Lines rocking horse . Does anyone …

Why Is E-A-T Important for Your SEO? A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website. Work out long-term …

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Regardless of your industry, you should be performing research first and foremost. Location is one of …

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Don't feel obligated to purchase a search engine optimization service. Some companies claim to guarantee …

Crowdsourcing offers an alternative to creating commercials in-house or hiring an external advertising agency. Simply, when you're in a rush and using such a small device, speaking is much easier than typing your question out. The SEO implementation phase is where all the planning and strategy come into effect. Have …

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …