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Google is the king of search. Repetition makes it more likely that a particular brand will come to mind. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL …

However, understanding the principles is important. Capitalizing on the same high-authority, industry-relevant sources, you can post occasional brand mentions to boost your domain authority, and you can also use nofollow links to attract referral traffic to your brand without upsetting any search bots. Today, keyword density has less of an …

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